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Friday, November 6 • 1:00pm - 4:00pm
Pre-Conference Workshop: From Prospect to Lifelong Client - Turning Visitors into Fans, and Fans into Clients

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Pre-registration required.

Marketing works when it feels natural.  Blog lurkers, newsletter subscribers, hot prospects, clients, and past clients each need something different from you.  Enchant them at any stop along their path to order, as you effortlessly guide them to "I can't wait to start!"

This 3 hour session, uniquely tailored to professional organizers of all experience levels will teach you:

1. How to build fans through newsletters, public speaking, "light" blogging, and more.
2. How to use assessments to encourage visitors to interact on your site.
3. How to use intro sessions to sign-on 80% of prospects you (get paid to) meet.
4. How to secure prospects' interest after they commit (and before the first payment).  
5. When to use gifts to reconnect with past clients.

Organizers improve lives.  We have so many opportunities to do this outside of the in-person paid interaction.  With that as the ultimate goal though, meaningful relationships must start long before someone becomes a client (and continue after we say "bye for now").  Learn how to build relationships and shine a spotlight on your business, resulting in getting found and hired by your ideal clients.

avatar for Kacy Paide

Kacy Paide

Office Organizing Consultant, The Inspired Office
Organizing is the only career Kacy Paide of The Inspired Office has ever known.  She started her organizing business and joined NAPO in 2001, fresh out of college.  In 2008 she took some advice to find her passion, leading her to specialize in offices and paper - much needed in... Read More →

Friday November 6, 2015 1:00pm - 4:00pm PST
Seminar Room 4

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